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Weingartz and Ball Equipment Announce E-Commerce Joint Venture to Maximize Opportunities

Weingartz and Ball Equipment Announce E Commerce Joint Venture to Maximize Opportunities - Featured Image

FOR IMMEDIATE RELEASE                                                     Contact: Tom Wegehaupt
March 27, 2017                                                                                       (248) 254-6789

 

             Weingartz - Featured Image          Ball Equipment logo

Utica, Mich – Weingartz and Ball Equipment today announced a joint venture agreement to combine resources in an effort to maximize e-commerce opportunities in the outdoor power equipment and powersports industries.

Under the agreement, both Ball’s and Weingartz’s e-commerce marketing and fulfillment operations will be consolidated and relocated to a newly purchased 45,000-square-foot warehouse in Chesterfield, Michigan. All e-commerce inventories warehoused in Chesterfield will continue to be independently owned by Ball and Weingartz, and sales will remain independent of both companies’ respective online sales channels.

Together Ball and Weingartz will form a new jointly owned entity, BW Retail Solutions, LLC, that will manage marketing, fulfillment and customer service for both organizations’ e-commerce businesses. Chris Ball, Vice-President Ball Equipment, will serve as CEO of the new joint venture. As part of the joint venture, Ball Equipment has also sold a minority share of its stock to Weingartz’s owners.

“We could not have asked for a better opportunity or partner. Together our organizations combine more than 145 years of industry knowledge, experience and trust in our communities,” said Chris Ball. “We know that as retail environments change, we have to continue to innovate, diversify and stand together with like-minded partners in order to be successful. This joint venture begins a new chapter in the long history of both family owned companies.”

“Finding a partner with Ball’s expertise in e-commerce while sharing common retail backgrounds and values has really been invigorating,” said Dan Weingartz, president of Weingartz. “Collaboration of our strengths and capabilities allows for very high expectations of growth together.”

This new relationship puts Ball and Weingartz in an unequaled position to be market leaders in outdoor power and powersports parts and accessory sales, while continuing to independently focus on growing their separate dealership retail businesses.

 

About Ball Equipment

Ball Equipment has been Eastern Michigan’s premier retailer of powersports and outdoor power equipment, parts, and service since 1944. In addition to two retail locations in Richmond and Sandusky, Ball Equipment owns and operates FixMyToys.com, a leading ecommerce retailer for off-road vehicle parts and accessories.

About Weingartz

Family-owned and operated since 1945, Weingartz continues to serve as an industry leader in outdoor power equipment sales, service, and expert advice. A long-time advocate of commercial and residential buyers, Weingartz carries top-name equipment and replacement parts at each of its five Michigan locations and online at www.weingartz.com.

Second Annual Mow Down Hunger Campaign

Thank You for Your Help!

We recently concluded our 2nd Annual Mow Down Hunger matching funds campaign to benefit Gleaner’s Community Food Bank (and other food banks in areas that we do business). We are excited to say that this year’s campaign was a huge success and raised $204,000 to help with the backpack program to feed hungry kids. We are proud that our customers, vendors, friends and neighbors were so generous in helping this wonderful cause. We would also like to thank the many media outlets that promoted the campaign. It is team efforts like this that can make a significant impact on people’s lives.

We are blessed to be part of such a wonderful community and your response to this campaign has shown your awesome generosity. We love that we can be a part of sharing our resources with some of the great organizations that serve those who can use a little helping hand. It is part of our mission as a business and we thank you for being a part of it. We look forward to building on this momentum for the 3rd Annual Mow Down Hunger campaign next fall!